Progress Auto Pieces, the “Official Auto Areas Retailer of NASCAR”, will be awarded the 2022 Internet marketing Achievement Award these days at the NASCAR Business Awards Reception all through NASCAR Champion’s 7 days in Nashville.
In their third season as an Official Husband or wife, Progress has demonstrated their determination to grassroots racing, supporting drivers and tracks in neighborhood communities throughout the United States and Canada. The entitlement lover of the Progress Vehicle Areas Weekly Collection (NAAPWS), Advance most lately partnered with the NASCAR Push for Range Driver Advancement Blend, establishing new storytelling options and serving to to livestream the occasion for the initial time in plan heritage.
“Advance Car Pieces is very honored to get this award,” reported Jason McDonell, government vice president of merchandising, advertising and e-commerce at Progress. “Since starting to be a partner of NASCAR, our team has been focused on supporting grassroots racing by means of programs like Progress My Keep track of Obstacle and the Travel for Diversity Incorporate. As the Official Car Sections Retailer of NASCAR, we look ahead to our continued partnership, foremost programs that progress neighborhood racing when serving as the automobile pieces provider of decision for race lovers.”
For a 2nd time, Progress promoted the “Advance My Monitor Challenge,” concentrating on area race tracks and communities to elevate consciousness of and celebrate grassroots racing. By a customer voting plan, the firm awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to neighborhood Advance outlets for free of charge admission to the speedway’s celebration function. The method generated additional than 220 thousand impressions on NASCAR.com and NASCAR social media channels.
“Since turning into an formal lover, Progress Automobile Components has been a significant supporter of grassroots racing, boosting consciousness of regional racing communities and furnishing younger motorists with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing and advertising at NASCAR. “After the 2022 Progress Car Sections Travel for Variety Combine, we’re thrilled to see what is up coming as they carry on to locate innovative ways to develop their existence in the activity.”
After introducing a new brand name marketing campaign in June with their No. 1 supporter Ed Vance, Progress hosted Ed at the Coke Zero Sugar 400 at Daytona Worldwide Speedway and captured dwell information with him through the weekend. In a subject of months, Ed immediately commenced to be recognized at tracks, turning out to be a staple character amongst race enthusiasts.
Closing out the year, Advance served as the major sponsor of the NASCAR Travel for Range Driver Advancement Combine, continuing to expand its presence in the sport. Advance was on-website all through the celebration, capturing information as drivers ready for and participated in the mix. Through their sponsorship, the corporation gave NASCAR the potential to examine further drivers for the combine as the league also picked additional winners when compared to previous several years.
This is the first time Advance has been awarded the NASCAR Promoting Achievement Award. Earlier winners contain: Anheuser-Busch, Comcast Coca-Cola Fox Athletics and NBC Athletics Mars, Integrated Mobil 1 and Toyota.