Progress Auto Areas Developments Into IndyCar With Sponsorship Offer

Advance Automobile Components is a single of the main automotive aftermarket sections firms in the country. The corporation is advancing its message more by agreeing to a partnership with IndyCar.

Advance Car Pieces
(NYSE: AAP), introduced a multiyear agreement to come to be the formal sponsor of IndyCar’s checkered flag employed at each and every NTT IndyCar Series race by the 2025 time. Progress Auto Areas will also turn into the formal automotive aftermarket organization for IndyCar.

The partnership connects Advance’s distinct emblem, which options the checkered flag icon, with the iconic flag NTT IndyCar motorists battle for at the close of each and every race.

Through the agreement, Advance also gets to be the formal automotive aftermarket retail lover of IndyCar and Indianapolis Motor Speedway (IMS).

Advance’s marks will be exhibited on the legendary IMS Scoring Pylon and other digital boards through the “Racing Capital of the World” for its signature situations, including the Indianapolis 500 offered by Gainbridge in May perhaps and the Brickyard Weekend tripleheader in August.

“We’re honored to welcome Advance Vehicle Pieces to equally the IndyCar and Indianapolis Motor Speedway households,” reported Mark Miles, president & CEO Penske Enjoyment Corp. “Advance is a planet-course and hugely highly regarded manufacturer, and the perfect associate emblem to show on the checkered flag welcoming our NTT IndyCar Series drivers to the finish-line at the legendary Garden of Bricks and across all of our gatherings.”

There is also a charitable component to Advance’s partnership with IndyCar throughout the 2023 time. As race-profitable motorists strategically use “advance” as a verb in their publish-race interviews, Progress will present profitable motorists a dollars prize to be donated to a charity of their option.

Which is a unique way to be certain product or service placement.

“It’s a privilege to associate the Progress brand and our checkered flag with people made use of at the Indianapolis 500 and each and every IndyCar race,” claimed Jason McDonell, Advance’s government vice president of merchandising, promoting, and eCommerce. “We know IndyCar admirers are amazingly passionate about the sport, its heritage and long run.

“Whether they are highway-tripping to the up coming race or tackling their day-to-day commute, race admirers know we’ll be completely ready with good quality car parts and skilled tips to aid them advance to their individual checkered flag.”

Progress and IndyCar also will group up on a distinctive articles sequence viewable on the NTT IndyCar Series’ Fb, Twitter, and Instagram. Primary into every single race weekend, IndyCar will produce a video clip emphasize reel celebrating the most thrilling wins and checkered flag times at that observe, giving race supporters an chance to witness some of vehicle racing’s most historic wins though archived footage.

The 2023 NTT IndyCar Collection time starts with the Firestone Grand Prix of St. Petersburg offered by RP Funding on Sunday, March 5 (Midday ET on NBC, Peacock, IndyCar Radio Network).

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